American Flat is an e-commerce resource specializing in the sale of affordable wall art created by some of today's most talented contemporary artists. The company works with over 150 artists worldwide to bring the freshest and most original art collections to market.

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Design Strategy:

Our design strategy for American Flat was focused on increasing conversions on the site, improving the checkout process and overall ease of use. We focused on creating an attractive and functional platform.

Our design strategy for American Flat was focused on increasing conversions on the site, improving the checkout process and overall ease of use. We focused on creating an attractive and functional platform.

Step 1: UX design

We started by creating medium-detailed wireframes, focusing on improving the user experience on the site. We take into account the importance of search, navigation, and best sales badge features to enhance the page's appeal.

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Step 2: UI style suggestions (3 design directions)

We developed 3 design options to reflect the American Flat brand, with a focus on ease of use and an attractive look and feel.

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Step 3: UI Design 

In this step, we created high-quality UI mockups, integrating branded elements to create a cohesive visual identity for American Flat.

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Step 4: Adaptation for mobile devices 

We ensured that the site was optimally responsive on a variety of devices and screen sizes, ensuring usability regardless of platform.

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Step 5: UI Kit and preparing files for development

We prepared a set of graphic resources (UI Kit) and necessary files for easy integration of the design into the development platform.

Implementing a new design for American Flat resulted in an elegant and user-friendly platform that enhances the site's appeal and usability for users. We improved conversion rates and the checkout process, providing an easier and more intuitive interaction with content and products. The American Flat brand now has a vibrant identity that helps build recognition and attract new customers interested in quality wall art at an affordable price.