Daigon

B2C
Esport
Education
All industries
Product design & UX/UI
Project

Daigon is an esports platform designed for organizing matches in various esports disciplines among European schools and universities. The platform incorporates a comprehensive role system, enabling simultaneous access for service administrators, educational institution administrators, coaches, and players. The functionality facilitates the enrollment of all students from a school or university into the service, allowing for the formation of specific teams and the appointment of coaches.

The platform offers a wide range of competitions with diverse participation formats and games, enhancing its versatility. Each game features a uniquely developed flow structure, tailored to the specific requirements of each match. The platform supports a broad spectrum of game genres, including FC 24, Minecraft, Rocket League, League of Legends, Chess.com, among others.

Design strategy

The design strategy for Daigon was not entirely conventional, as we already had a first test version, V1, which had been slightly tested, and we knew the key points for creating our own design. We studied all possible flows for the platform (administrator, player, coach) and began identifying their commonalities and differences to optimize our UX as much as possible.

Additionally, we conducted a thorough analysis of competitors within the esports market segment, examining their strengths, weaknesses, and key features. This competitive analysis allowed us to identify gaps in the market and areas where Daigon could offer unique value propositions to users, such as supporting a variety of games and enabling different teams to participate in various disciplines.

By prioritizing essential features and functionalities based on user stories, we ensured that the platform would be maximally beneficial to users from the outset. We ensured the platform's adaptability not only for PC but also for tablets, as esports games can be played on different consoles, and students may not always have access to a PC.

User Research for creating UX Flow

The user research for Daigon aimed to refine the platform's design and functionalities by understanding the needs and preferences of administrators, players, and coaches. Surveys, interviews, usability testing, and competitive analysis revealed that administrators need optimized tools for team management and scheduling, players prefer intuitive interfaces with enhanced communication features, and coaches require tools for managing teams and schedules. 

Additionally, the findings highlighted the necessity of a simplified user interface, platform adaptability for PCs and tablets, and support for a wide range of games. By addressing these insights and implementing the recommended improvements, Daigon can significantly enhance user satisfaction and become a leading esports platform for European schools and universities.

Result

The development of Daigon has resulted in a dynamic and user-friendly esports platform for European schools and universities. Daigon's role system ensures seamless interaction between service administrators, educational institution administrators, coaches, and players.

Daigon's adaptive design provides a consistent user experience on PCs, tablets, and other devices. The support for a variety of games with unique flow structures allows for flexible organization and participation in esports competitions. The UI is designed in Daigon's signature warm tones, ensuring a comfortable user experience on the platform.

As a result, Daigon has significantly increased user satisfaction and engagement, establishing itself as a leading esports platform for educational institutions in Europe.

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B2C
Esport
B2C
Esport
Education
All industries